This year, UBC Bookstore is celebrating the Year of the Horse with a unique red envelope campaign. Customers shopping in-store from February 4 to 14 will receive a red envelope at checkout, containing a discount card with savings of 10%, 20% or even 40% off—to be used on a future purchase between February 9 and 28.
This year also marks a first for the UBC Bookstore, with the launch of its first Lunar New Year merchandise item: the Year of the Horse Hoodie, a limited-edition design in a vibrant red, featuring beautiful gold and navy embroidery. Available for $68.88, the hoodie was available for sale in-store only, and it sold out within three hours on February 6, the day it was released.